Logo Design Trends for the Modern Visual Landscape 

 April 1, 2019

People remember a good logo, more
than they do words. Designing a logo that works is important, if you want to be
able to communicate the essence of your brand in a meaningful way. The aim is
to create a logo that is instantly recognisable, original and relates to your
brand.

You can take
a look at online study options, such as Information
Technology at Courses,
to help give you the technical skills you need to design a logo. Alternatively,
you can simply decide on what type of logo you want, and hire a professional to
help with the design. No matter which path you decide to take, here are five
current trends in logo design to spark your imagination.

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Using negative space

Negative
space logos have more to them
than is originally obvious. Using negative space means that the designer can
create a semi-hidden image that becomes obvious when the logo is looked at more
closely. This is a clever way of developing a novel logo for your business.

Keeping it simple

One of the
biggest trends for logos in recent years, is to keep the design very simple.
This works especially well for companies that have a more ‘serious’ role in
society, such as financial institutions. Simple logo design is not as easy as
it may sound for designers who need to think creatively to come up with a
design that is both simple and original.

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Using a hand drawn logo

You cannot
get a logo that is much more original than one that is hand drawn. This type of
logo is clever and imaginative and is an excellent way of encouraging people to
interact with your brand. One thing you need to be careful of, if you decide
that a hand drawn logo is a good choice for your business, is that you choose
the right designer. Not every logo designer has the necessary skills to produce
this type of logo, to a high standard.

Opting for a vintage look

A vintage
look logo can be an excellent choice for some business. For instance, a fifties
themed restaurant or a vintage clothes shop could benefit from this type of
logo design. If you like the idea of a vintage design, you need to think
carefully about whether it’s a good fit for your brand. You also need to make
sure that you do not make the logo too intricate, and lose the message in the
process.

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Using cropped letters in a logo

This may seem
like a strange idea, if you want your brand to be instantly
recognisable from the logo.
However, it can work if it’s done well. The logo needs to be designed in such a
way that the cropping of the letters looks good but does not have an adverse
effect on communicating your brand.

These trends
in modern logo design should help to inspire you to create the ideal logo for
your business.

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