People spend an average of 5 hours
on their smartphones every day. What if there was a way to target people by
advertising people near your business?
Good news—there is a new technology
called geofence to help you target and reach your customers. Nearly 51 percent of smartphone owners found a new business or product while
searching on their phones.
What is a geofence? Let’s explore
how geofencing can improve your mobile marketing efforts.
is a Geofence?
Geofencing is location-based
marketing. This type of marketing uses a customer’s mobile device and creates a
virtual boundary. It does this by using GPS, Bluetooth, and radiofrequency
This marketing strategy places a
virtual fence around a geographical boundary. It then creates a digital ad
within this virtual fence. This technology is compatible with location-aware,
Can Geofencing Do?
There are a lot of different ways
companies can utilize geofencing. Here are a few examples:
- Boost brand awareness with social sharing
- Suggest products based on the user’s in-app behaviors
- Grow foot traffic by sending a promotional offer when shoppers pass the store
- Capture feedback and improve communication with app users
- Build a fence near a competitor location and give shoppers an incentive to redirect
Geofencing works in real-time, so
you know that you are reaching your customers at the right time.
You can get improved data with
geofencing. You can measure messaging effectiveness and see how often customers
visit your business when they are near your business location. You can also see
how long they stay.
You can improve your local searches
with geofencing. You can target local customers in a specified area and make
your message timely and relevant.
Geofencing is very cost-effective.
It helps you reach a target audience and you won’t waste money on those that
are less likely to buy.
One of the biggest benefits of
geofencing is you can personalize your message. You can get valuable information
on your population and enhance promotions as needed.
Starbucks uses geofencing and has
had great success. They send location-based notifications to app users. These
notifications have a special offer at a nearby Starbucks.
Walmart helps shoppers in the store
by using “Store Mode.” This feature uses geofencing to help guide
customers through the store with location-based coupons.
First, you need to make sure
geofencing fits with your app strategy. There are different geofencing companies that can help you find the right
strategy to reach your goals.
You will also want to test your
software and implement into your app. Be creative with your geofencing. Try
different campaigns to see what works.
What is a geofence? It’s a
profitable tool that you can use to connect to your customers. Enhance your
mobile app with geofencing technology and you can get a competitive edge by
hitting your customers with an appropriate message at the right time.
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